OUR BRAND
Mission
As a men's clothing brand, XU's brand name comes from the designer's first name, a brand headquartered in Shanghai.In the context of global fashion culture, the establishment of the XU brand is committed to making men be their true self and not to care about other people's opinions.Become more confident and make them feel confident and happy with the clothes they wear.Our designers have found that at XU we always encourage people to dress up how they feel and never accept any negative emotions from anyone.We are committed to giving men confidence in their personal style.
Vision
One issue that society should not ignore is the harm that emotions cause to others and to themselves. It's also an issue that needs attention, and many artists are committed to it, and from what I received from Streetwear in combination with sustainable fashion, I wanted to elevate people through this brand to release
